Email Marketing

MAKING EMAILS WORK

EMAIL MARKETING ISN’T A GATEWAY BETWEEN YOUR PROSPECTS AND YOUR BUSINESS. IT’S A SUPERHIGHWAY.

Successful email marketing includes strategic processes that help prospects move from one stage to the next...from those newly aware of your brand to those interested in learning more to those engaged as customers. Great email marketing can be as visually stunning as any of your other brand communications – and it’s incredibly effective as a top-of-the-funnel sales tool.

The best way to drive engagement is through relevant, user friendly communication, according to Email Insider. We’ll segment and automate your prospect list by user behaviors. For instance, if a prospect downloads a white paper, they may also be interested in taking part in a webinar, which would represent a deeper level of engagement with your brand. If they say no to a webinar, they may want to stay at a more passive information gathering stage for now. So we could send them more white paper or case study options in our next email. This is how we nurture relationships with prospects, carefully gauging when they’re ready to move to the next level – until they become a viable sales lead.