Social Media

SOCIAL MEDIA BUILDS RELATIONSHIPS

Today, social media is not just a marketing tool, it is an expectation. Once, this was only true for those marketing to consumers. But now, social media is being used extensively in the B2B realm, too. Enlil Communications can work with you to develop cohesive social media strategies that allow you to communicate in your industry’s social realm.

Not all social sites are created equal. Every industry has a preferred site for sharing and conversing. For example, some industries may use Twitter more than Facebook or LinkedIn. In our competitive audit, we can identify the social platforms in which your industry participates and inject your brand into that conversation so you allocate your time and resources to those platforms that will yield the highest ROI.

PROFILE DESIGN - Your brand is your essence: your social profile needs to exemplify that essence. We can work with you to design a creative social profile that accurately depicts your brand while setting you apart from the competition.

POSTING FREQUENCY - There is no magic rule about post frequency: it varies from industry to industry. In some industries, you’re expected to Tweet 2 or 3 times a day and in others, that may seem too aggressive. Through research, we can develop a social editorial calendar for your company that will tell you when and what to post.

CONTENT DEVELOPMENT - What information does your industry seek? How can you provide that information? These are the question we ask since content is king to any successful inbound marketing strategy. However, content is just as important for your social media strategy because intriguing content organically generates a social following.

SOCIAL EVENT STRATEGY- You’ve got a huge trade show coming up and you want to use social media to captivate your audience. Enlil Communications can develop an optimal social strategy to exponentially grow your event presence.