Do you know what keeps your customer up at night?
Do you know what your brand gives them that no other brand can?
Do you know your customer’s rational and emotional hot buttons?
A customer profile is a brief dossier outlining common themes and traits of your best potential customer. If your brand has more than one key customer segment, we will develop several customer profiles. These profiles give your entire team insights that can inform all of your marketing and sales efforts. We look for insights into how and why your brand’s customers buy, what they’re thinking about, purchase barriers and considerations in their typical day. We can also address specific problems related to your brand or marketing needs.